What’s in a (blog) Name?

I’ve found it interesting reading about how some of the gaming blogs that I follow decided on their name. This blog has gone through a few iterations over the past year or so, each a logical next step from the last. In it’s original incarnation, this page was simply a static page detailing my LOTRO Character’s back-story. This back-story page continues to exist as both an homage to the history of the blog and also because it’s a work that I’m especially proud of, being that I’m not a huge producer of fantasy fiction. In those days, it made sense to use the free domain name from wordpress, braxwolf.wordpress.com, and to title the page after my character, Braxwolf Stormchaser, seeing as how the story was about him.

Sometime after the static page was created, I started contributing to the LOTRO Players fan site and podcast. Like most LOTRO people, I continued to use my character name within the community for various reasons. So, when the time came that I had an itch to publish something that didn’t exactly align with the LOTRO Players site, I turned to this blog, since it was already set up and already contained my character’s name. At the time, I felt that it would be a good idea to keep the site branded with “Braxwolf” since everybody from LOTRO already knew that name, and I thought a majority of the site’s visitors would be those who were familiar with me via LOTRO Players. At some point, I did register braxwolf.com, which was consistent with all my other branding.

Then, the Newbie Blogger Initiative happened. I was suddenly faced with the realization that people outside of the LOTRO community might be interested in what I have to say. It struck me that when people are looking for blogs about gaming, they’re probably not searching for my character name. Beyond Bossfights was also going full-force by now, and I had started studying how other community builders had approached their beginnings. I remember hearing popular YouTube vlogger Shay Carl once say that the reason he spent so much time working on his YouTube channel in the beginning was because he was “addicted to the conversation” that occurred within the comments of his videos. That phrase stuck with me because I feel much the same way about online communities. It just so happened that “conversation” was a great description of the Beyond Bossfights format, as well. Since I hadn’t branded the podcast and the blog consistently, I wanted some way to link them. Some common thread that made people realize that they complimented one another.

An earlier incarnation of braxwolf.com. Note the title “Braxwolf Stormchaser – Gaming Conversations”. This must have been during the transition period 🙂

Thus, within the podcast, I started using the tagline “gaming conversations with interesting people”. I also re-branded the blog “Gaming Conversations with Braxwolf Stormchaser” (after a short stint with “Braxwolf Stormchaser – Gaming Conversations”, just to ease people into the idea). I think that Gaming Conversations is not only a better description for the posts on my site, but also more search friendly for people looking for posts about gaming.

So there you go. The somewhat intentional evolution of a blog name!


4 thoughts on “What’s in a (blog) Name?

  1. Sig September 3, 2014 / 8:22 am

    I’m a little put off by the fact your name tag graphic doesn’t say Slim Shady.


    • Braxwolf September 3, 2014 / 8:23 am

      That song was going through my head all night while I was scheduling this….

      Liked by 1 person

  2. Pasduil September 3, 2014 / 9:55 am

    I’m not even sure what your blog and podcast are technically called any more! Of course they’ve been added to my feeds and bookmarks long since, so that does not detract from me enjoying them at all.

    To be honest I find straightforward-ish descipitve-ish names like “Gaming Conversations” and “Thinking Play” a little bland. More colorful names like “Contains Moderate Peril” and “Casual Stroll to Mordor” seem to have more personality, and their lack of obvious search friendliness doesn’t seem to detract from their popularity either.

    Or maybe you and I have enough of a bland personality that we picked the appropriate branding for ourselves! 😀

    Joking aside, I did tend to reject the fancier names I came up with because I felt that however much I liked them at the time, I’d end up feeling they were variously too silly / too high falutin / too childish / too cliquey for what I was likely to write.

    Btw I’ve been considering doing the reverse to you, and starting another blog with “Pasduil” in the name, which would be a home for any odd piece on any topic that I cared to write about. No hint in the title of any particular topic (“play”) or style of post (“thoughtful”) to limit what it can cover.


    • Braxwolf September 3, 2014 / 12:12 pm

      Another thing that I forgot to mention was that the “with Braxwolf Stormchaser” kind of reminded me of the old “Deep Thoughts…with Jack Handey” from my days watching SNL in the early 90’s. It gives me a chuckle to read my blog title with that voice in my head.


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