Pokémon, Go.

PikachuI have no emotional attachment to Pokémon. I was three years into college when the first Nintendo game was released in Japan in 1996. By the time it was unveiled to North America in late 1998, I was settling into my first corporate position and planning out how to propose marriage to my longtime fiancé. I had other things going on. The only thing I knew about Pokémon was that my soon-to-be nephew (a toddler) always wanted to go to McDonalds so he could get a Pikachu thing in his happy meal. That’s what I equate Pokémon to: baby toys. So, if I sound dismissive of the IP, know that it’s only because they might as well have made a Beanie Baby Go for all I care.

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